The world’s leading iGaming entertainment supplier will share its story of regulated market success with attendees at G2E with the launch of the brand campaign Stories Start Here
4 October 2022 – Play’n GO will make its long-awaited debut in Las Vegas next week as the world’s leading iGaming entertainment supplier takes a starring role at the Global Gaming Expo.
El gigante sueco del iGaming abrió el libro de su aventura norteamericana a principios de este año, con el lanzamiento exitoso del mercado en Ontario y Nueva Jersey, además de una licencia adquirida en Michigan.
Exhibiting for the first time in Las Vegas, Play’n GO will share its story of regulated market focus, unmatched content portfolio with compelling narratives, unparalleled release cadence, and commitment to responsible gaming through a new brand campaign Stories Start Here.
Johan Törnqvist, CEO and Co-Founder of Play’n GO said: “We think that the story of Play’n GO is a compelling one, and we’re excited to share it with everyone in Las Vegas. The culture and people within our business are what drives us every day to create great entertainment. Our focus on who we are and what we believe in has been part of a phenomenal success story for almost 20 years in Europe.
"Pero mientras seguimos haciendo crecer nuestro negocio actual, ha llegado el momento de apostar por América del Norte".
Play’n GO’s enviable portfolio of more than 300 titles has propelled it to be the number one slot supplier to regulated markets in Europe, with games such as Book of Dead, Tome of Madness, and Reactoonz firm favourites of players the world over.
The smash hit Book of Dead, released originally in 2016, is still the number one online slot game in Europe, and recently made its US debut in New Jersey in September.
Magnus Olsson, Chief Commercial Officer at Play'n GO, added: “Play’n GO is already well known around the industry for having the best content for both acquisition and retention, but we bring so much more to the table than just the world’s most popular online slot games.
"Mi equipo y yo estamos deseando mostrar cómo trabajamos en estrecha colaboración con los operadores para ayudarles a alcanzar sus objetivos comerciales aprovechando el poder de la experiencia que Play’n GO ha acumulado durante los últimos 20 años a la vanguardia del iGaming. La G2E es la oportunidad perfecta y no podemos esperar".
Stories Start Here is a campaign that will shine a new light on the Play’n GO story – From building casino games for mobile phones before the iPhone even existed to now nurturing a collaborative culture of Play’n GO staff across the world who write new chapters in our story every day.
Ebba Arnred, CMO and Co-Founder of Play’n GO, added: “There may be some in the US gaming market in particular who haven’t heard a lot about Play’n GO – yet. Our mission is to ensure that that will not be the case when everyone leaves Las Vegas, and we aim to continue to tell our story post-Vegas too. In many ways, our North American story starts here.”
