top of page

Privacy Statement

Last updated on 25 June 2025

Who are we: Play’n GO
Our address: Play'n GO, Storgatan 82 A, VÄXJÖ, SE-352 4. You may get in contact with us via email at: dpo@playngo.com - Rune Skarphagen

 

This website is operated by Play’n GO. Play'n GO is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Play'n GO site and governs data collection, processing and usage by all companies within Play’n Go group. By using the Play'n GO site, you acknowledge and consent to the data practices described in this statement and to your data being shared with companies within our group.

This Privacy Policy contains information about:

 

  1. Collection of your Personal Information

  2. Use of your Personal Information

  3. Who has access to your Personal Information?

  4. Transferring your Information outside of the EU

  5. Storing and Securing your Personal Information

  6. Your Choices and Rights

  7. 16 or Under

  8. Use of Cookies

  9. Changes to this Statement

  10. Contact Information

 

1. Collection of your Personal Information

Play'n GO may collect personally identifiable information, such as your email address, name, home or work address or telephone number. Play'n GO also collects anonymous demographic information such as your age, gender, preferences, interests and favourites. We collect information from you through your use of our site, when you contact us about our products and services, apply for one of our roles or register on our site. We collect information from you based on one or more of the following lawful bases: (i) consent: you have provided us with consent to process your personal data for a specific purpose; (ii) Contract: the processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract; (iii) Legal obligation: the processing is necessary for us to comply with a legal obligation; (iv) Processing is necessary for a legitimate purpose of the controller except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. There is also information about your computer hardware and software that is automatically collected by Play'n GO. This information can include: your IP address, device type, browser type, domain names, access times and referring website addresses. This information is used by Play'n GO for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Play'n GO site. Play’n GO does not use the information you provide to make any automated decisions that might affect you.

 

2. Use of your Personal Information

We may use your information for the purposes of:

 

  • delivering services which you have requested

  • contacting you to respond to a question

  • informing you of other products and services which may be available

  • seeking your opinion on current or potentially new services that may be offered

  • processing a job application

  • notifying you of changes to our products and/or services

  • carrying out our contractual obligations from any mutually entered contracts

 

3. Who has access to your information?

Play'n GO does not sell, rent or lease its customer lists to third parties. Play'n GO may, from time to time, contact you on behalf of external business partners about a particular offering that Play’n Go believes may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Play'n GO may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Play'n GO, and they are required to maintain the confidentiality of your information.

 

Play'n GO keeps track of the web sites and pages our customers visit within Play'n GO in order to determine what Play'n GO services are the most popular. This data is used to deliver customized content and advertising within Play'n GO to customers whose behaviour indicates that they are interested in a particular subject area.

 

Play'n GO web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law, to the legitimate request of any authorised lawful authority and/or comply with legal process served on Play'n GO or the site; (b) protect and defend the rights or property of Play'n GO; and, (c) act under exigent circumstances to protect the personal safety of users of Play'n GO, or the public.

 

4. Transferring your information outside of the EU

As a multinational company your data may be transferred to, and stored in, countries outside of the European Union. These counties may not have similar or as stringent Data Protection Laws as the EU. By using this website and submitting your information you are agreeing to this transfer, storing and processing. Should we transfer your information outside of the EU in any way we will take reasonable steps to ensure your personal information receives the adequate level of protection and appropriate security measures are taken to ensure that your privacy rights are protected as shown in this policy. Should it be that you are accessing this site when outside of the EU your information may then be transferred outside of the EU to provide you with the services you requested.

 

5. Storing and securing your personal information

Play'n GO secures your personal information from unauthorized access, use or disclosure. Play'n GO secures the personally identifiable information you provide on computer servers in a controlled, secure environment. We maintain appropriate administrative, technical and physical safeguards to protect personal data against accidental or unlawful destruction, accidental loss, alternation, unauthorised disclosure or access, use and all other unlawful forms of processing of the personal data in our possession. Unfortunately, the transmission of information via the internet is, by its very nature, not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the full security of your data transmitted to us and therefore any transmission is ultimately always at your own risk. When personal information is transmitted to other web sites it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

 

We will store your information for as long as we need to fulfil the purposes we collect the information for. We may store your information after we have stopped providing you our services should it be necessary to meet regulatory requirements and comply with data protection laws and or other legal or contractual obligations.

6. Your choices and rights

Through registering on our website, you are provided with a choice about whether you wish to receive information from us or not. If you wish to receive information from us you will be asked to tick the relevant box.

 

We will not contact you for Marketing purposes by any channel of communications without your prior consent to do so. You can change your Marketing preferences at any time by contacting us via email: marketing@playngo.com. Where personal data has been processed on the basis of consent, you have the right to withdraw your consent at any time.

 

7. 18 or under

This website is not intended for any person under the age of 18 years of age and we do not knowingly collect or use data relating to any underage persons.

 

8. Use of Cookies

The Play'n GO website uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your device when you browse this webpage. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

 

One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize Play'n GO pages or register with our site or services, a cookie helps us recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to our website, the information you previously provided can be retrieved, so you can easily use the Play'n GO features that you customized.

 

Types of Cookies Used: We use both session cookies and persistent cookies. Session cookies expire when you close your browser, while persistent cookies remain on your device until they expire or you delete them. These cookies help us understand how you interact with our site, improve your user experience, and provide personalized content. We also use both first and third-party cookies.

First-Party Cookies

First-party cookies are produced by Play’n GO our subsidiaries or affiliates, and such cookies are implemented, retrieved, used, and deleted only by us.  First-party cookies are used for purposes that are specific to Services, such as, for example, to personalize your experience while using the Service.

 

Third-Party Cookies

Third-party cookies are produced by third parties that are not subsidiaries or affiliates of Play’n GO in connection with new features, functionalities, or content relating to the Service, and for other lawful purposes (e.g., to provide interest-based advertising to you and to other intended recipients), and such cookies are implemented, retrieved, used, or deleted only by any such third parties.  

Play’n GO uses the following types of cookies as part of the Service:
 

Essential Cookies

Essential cookies are those that are necessary for the Service to function as intended, and to ensure the integrity and security of your access to and use of the Service.  Without these cookies, the Service may not be available to you or may not function securely or in the manner intended by the Company. 
 

Marketing Cookies

Marketing cookies are used to identify and provide advertising and marketing materials, including interest-based advertising, based on your self-identified interests, and your prior interactions and activities in connection with the Service.  These also help us measure and evaluate the effectiveness of advertising or marketing campaign.
 

Analytical Cookies


Analytic cookies are used to track information about your use of the Service, and, in general, traffic involving the Service, including, for example, your social media and other activities when accessing and using the Service.  The information gathered by means of these types of cookies is typically linked to a pseudonymous identifier associated with the device you select to access and use the Service.  Play’n GO may also use such cookies to obtain information and related data regarding the performance and effectiveness of the Company’s advertisements, webpages, the features and functionalities of the Service, and to assess how you and other users react and interact with the audiovisual content that the Company makes available as part of, and by means of the Service.

Enabling Cookies

These refer to the process of allowing cookies to be stored on your device when you visit a website. These may include, your preferences, login details, and browsing activity.

Managing Your Cookie Preferences

You can accept, decline or modify cookies on your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Play'n GO services. To find out more about cookies, including how to see what cookies have been set and understand how to manage, delete and block them, visit www.aboutcookies.org  

You can accept, disable or modify cookies by managing your preference settings for the website by clicking on the following link. Essential cookies will always remain. These are necessary for the integrity and security of your access to and use of Services. NOTE: When you disable cookies by changing browser settings, cookies will no longer collect your information, and you may not be able to fully experience the interactive features of the Play'n GO services. To find out more about cookies, including how to see what cookies have been set and understand how to manage, delete and block them, visit www.aboutcookies.org

 

The table below explains the cookies we use and the purpose for such use:

Name
Category
Purpose
Owner
Duration
XSRF-TOKEN
Essential
Cookie for fraud detection of calls
Wix
Session
hs
Essential
Security Cookie for Hive (legacy)
Wix
Session
svSession
Essential
Session cookie for identification
Wix
6 months
SSR-caching
Essential
Performance cookie for rendering
Wix
24 hours
TS*
Essential
Cookies for attack detection
Wix
Session
bSession
Essential
Used for system effectiveness measurement
Wix
24 hours
fedops.logger.sessionId
Essential
Tracking session errors and issues (resilience)
Wix
12 months
_wixAB3|*
Essential
Cookie for site experiments
Wix
6 months
server-session-bind
Essential
Cookie for API protection
Wix
Session
client-session-bind
Essential
Cookie for API protection
Wix
Session
__cf_bm
Essential
Read and filter requests from bots.
Cloudfare
30 minutes
__adroll
Marketing
This cookie is used to track user interactions with AdRoll advertisements and the websites where these ads are displayed. It enables to deliver more relevant ads to users.
NextRoll
13 months
_adroll_fpc
Marketing
"_adroll_fpc" stands for "first-party cookie" and is set by the AdRoll domain. It helps us track user interactions and engagement with our ads and services.
NextRoll
12 months
__adroll_shared
Marketing
This cookie facilitates cross-device tracking, allowing us to understand user behavior across various platforms, including mobile devices and desktops.
NextRoll
13 months
__ar_v4
Marketing
This cookie is associated with AdRoll's attribution and tracking efforts, providing insights into the effectiveness of our campaigns.
NextRoll
12 months
receive-cookie-deprecation
Marketing
This cookie is used to signal to the website owner about the deprecation of cookies being received by the system, ensuring compliance and adaptability with evolving web standards and privacy legislation.
NextRoll
13 months
ar_debug
Marketing
This cookie is used to enable or disable debugging features for AdRoll's tracking and attribution systems.
NextRoll
Session
_clck
Analytics
Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
Microsoft
12 months
_clsk
Analytics
Connects multiple page views by a user into a single Clarity session recording.
Microsoft
1 day
CLID
Analytics
Identifies the first-time Clarity saw this user on any site using Clarity.
Microsoft
12 months
ANONCHK
Analytics
Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
Microsoft
10 minutes
MR
Analytics
Indicates whether to refresh MUID.
Microsoft
7 days
MUID
Analytics
Used to gather website statistics, and track conversion rates.
Microsoft
13 months
SM
Analytics
Used in synchronizing the MUID across Microsoft domains.
Microsoft
Session
X-AB
Marketing
Cookie associated with embedding content from Snapchat.
Snapchat
24 hours
_scid
Marketing
Used to help identify a visitor.
Snapchat
13 months
_scid_r
Marketing
Stores a unique Snapchat ID for retargeting and attribution.
Snapchat
13 months
_ScCbts
Marketing
This cookie is associated with SnapChat and is used for targeted advertising
Snapchat
1 week
muc_ads
Marketing
Twitter sets this cookie to collect user behaviour and interaction data to optimize the website.
t.co
13 months
guest_id
Marketing
This cookie is used for authentication.
.twitter.com
1 year 1 month 4 days
guest_id_ads
Marketing
This cookie is for advertising when logged out.
.twitter.com
1 year 1 month 4 days
guest_id_marketing
Marketing
This cookie is for marketing when logged out.
.twitter.com
1 year 1 month 4 days
personalization_id
Marketing
This cookie tracks activities off Twitter for a personalized experience.
.twitter.com
1 year 1 month 4 days
_ga
Analytics
Distinguishes users for Google Analytics tracking.
Google
2 years
_ga_Q67CBEDMDW
Analytics
Stores session state for GA4 property.
Google
13 months
_gat_UA-1459582529-1
Analytics
Throttles request rate to Google Analytics.
Google
1 minute
_gcl_au
Marketing
Stores Google Ads click info for conversion tracking.
Google
3 months
_gid
Analytics
Groups user behaviour across sessions.
Google
24 hours
IDE
Marketing
Used to report the user's actions after viewing or clicking an ad to measure the efficacy of an ad and to present targeted ads to the user.
DoubleClick
13 months in the European Economic Area (EEA), Switzerland, and the United Kingdom (UK), and 24 months everywhere else
test_cookie
Marketing
Used to check if the user's browser supports cookies.
DoubleClick
a few seconds
SOCS
Analytics
Store a user's state regarding their cookies choices.
Google
13 months
_guid
Marketing
Identifies a LinkedIn member for advertising purposes.
LinkedIn
90 days
li_sugr
Marketing
Stores browser details.
LinkedIn
90 days
li_fat_id
Marketing
Stores the LinkedIn ads click ID. Advertising pixel for prospecting and retargeting.
LinkedIn
30 days
rdt_cid
Marketing
Stores the Reddit ads click ID. Advertising pixel for prospecting and retargeting.
Reddit
90 days
_vb
Marketing
Used to register and record traffic from streaming TV ads broadcast through vibe.co.
Vibe
30 days
CMID
Marketing
Collects information on user behavior for targeted advertising.
Casale Media
12 months
CMPRO
Marketing
Used for anonymous usage tracking and targeted advertising.
Casale Media
3 months
CMPS
Marketing
Tracks anonymous user behavior based on website visits to display targeted ads.
Casale Media
3 months
TapAd_3WAY_SYNCS
Marketing
TapAd sets this cookie for data synchronization with advertising networks.
TapAd
2 months
TapAd_DID
Marketing
TapAd sets this cookie to offer personalized content, social media features, and traffic analysis for its retargeting of online advertising.
TapAd
2 months
TapAd_TS
Marketing
TapAd sets this cookie to track users across devices to enable targeted advertising.
TapAd
2 months
PugT
Marketing
Used for advertising purposes, specifically targeting and tracking user behavior to deliver relevant ads.
PubMatic
1 year
KRTBCOOKIE_10
Marketing
Used for tracking user behavior and interactions for targeted advertising.
PubMatic
3 months

9. Your rights as a Data Subject
You have the following rights as a data subject:

right to access your data

right to erasure

right to restrict processing

right to data portability

right to object

right to rectification

right to be informed

right to opt-out

right to unsubscribe

To submit a request regarding your personal data, please email us at: dataprotection@playngo.com.

You can also opt out by contacting our team at dataprotection@playngo.com.


10. Your right to complain
If you have a complaint on how we use your information, we welcome you to immediately contact us directly on the above mentioned email address so we can address your complaint.

 
11. Changes to this Statement
Play'n GO will occasionally update this Privacy Policy to reflect updates to the respective laws, company and customer feedback. Such changes will be communicated on the footer of the Play’n GO web site. Play'n GO encourages you to periodically review this Statement to be informed of how Play'n GO is protecting your information.

bottom of page